This communication campaign, centered on the theme "tap water", had as main objectives to enhance the main attributes of the brand-quality, competence, ambition and dedication.
The campaign was addressed to the resident population but also to the national and international tourists.
- Strengthen the reputation of the waters of the Algarve
- Approach the company to the external public (to consolidate a relationship of trust)
- Sensitize the public to the consumption of tap water
- Promote the activity of the waters of the Algarve by promoting the consumption of tap water